North Boulder wine shop
Boulder Wine Merchant
A thoughtful shop for better bottles, better pairings, and better conversations about what belongs on the table tonight.
Recent tastings from North Boulder
Recent Wine Wednesdays.
Catch up on recent bottles, regions, and producers. Join the newsletter below to hear about the next complimentary Wednesday tasting.
Latest tasting
Wednesday · August 19 · 5–7 PM
Georgia Uncorked: 8,000 Years of Wine in the Glass
Wine Wednesday with Lasha Abashidze of Kartveli Wines Wednesday, August 19 | 5:00–7:00 PM 10% Off All Featured Wines & Brandy During the Tasting…
Read the tasting notes
From the tasting archive
Wednesday · August 12 · 5–7 PM
Mexico Uncorked: Discover North America’s Next Great Wine Region
Wine Wednesday Goes South of the Border Mexico Uncorked: Discover North America's Next Great Wine Region Wednesday, August 12 | 5:00–7:00 PM 10% Off…
Read the tasting notesBy region
Producers, vintages, and the bottles worth tracking.
Burgundy Producer, village, vintage, and pairing guidance 
Tuscany Sangiovese, steak, pasta, host gifts, and generous dinners 
Cellar & pairing Dinner, gifts, tastings, and bottles ready for the table 
Barolo & fine wine Nebbiolo, cellar-worthy bottles, and collector context 
The shop
Serious selection, neighborhood hospitality.
Come in for a better answer than a shelf tag. Some nights call for an easy Tuesday bottle; others call for Burgundy, Champagne, sake, a collector-worthy release, or a gift that lands just right.
The cellar changes constantly, but the aim stays simple: thoughtful bottles, useful guidance, and an easy path from tonight’s dinner to a deeper regional discovery.
Tonight’s bottle
Wine help that starts with dinner.
Tell us what is on the table—salmon, steak, lamb, Thai food, roast chicken, cheese, a holiday meal, or a host gift—and we will help you find the right bottle.
Explore pairing help
Seasonal discovery
Follow the seasons through rosé, sake, aperitivo, grower Champagne, Riesling, Burgundy, and bottles chosen for the holidays.
Beyond expected wine
Beyond wine, the shelves move through spirits, beer, cider, sake, provisions, and specialty finds—each chosen with the same point of view.
Quiet authority
Expert guidance without the performance.
Brett Zimmerman and the Boulder Wine Merchant team bring deep knowledge without the ceremony—so every customer can leave with a better bottle and a reason to open it.
Buying guides
A little guidance before you walk in.
Notes from the floor
Questions we hear most across the counter.
Where is the shop, and how do I find it?
2690 Broadway, in North Boulder, between the Boulderado and Ideal Market. Free street parking, one block from the Skip bus, bike racks at the door. Open Mon–Sat 10–9 and Sun 11–8.
I have a dinner tonight and no idea what to pour. Can you help?
Yes. The team can help by menu, occasion, budget, region, and preferred style.
Do you do tastings? When?
Yes. The shop regularly features Wine Wednesday tastings and seasonal tasting opportunities.
I collect Burgundy. Is there anything here for me?
Yes — Burgundy is our deepest section, and Brett founded the Boulder Burgundy Festival precisely because Colorado is full of serious Burgundy drinkers. Allocated and rare bottles move quietly; ask Brett about the waiting list, or use the Advisory request form.
“At Boulder Wine Merchant, we offer what we see as a giant step backward — back to the knowledge, dedication, and involvement of a truly professional wine merchant.” — Brett Zimmerman, Master Sommelier
The owner
Selections by Master Sommelier Brett Zimmerman.
Brett earned the Master Sommelier title in 2007 after years at Charlie Trotter’s in Chicago and Aqua in San Francisco. He bought Boulder Wine Merchant in 2010 from his Master Sommelier mentors Wayne Belding and Sally Mohr, keeping Boulder’s oldest wine shop in Master Sommelier hands.
He also founded the Boulder Burgundy Festival and runs Sustainable Somm — work that quietly informs which producers end up on the floor.
Brett’s pick this week
One bottle. One short note from Brett.
Each week we feature a single bottle that Brett is genuinely excited about — what it is, where it is from, why we are pouring it, and how to drink it. Walk in for a look, or join the newsletter to get it in your inbox.
The Boulder Burgundy Festival.
From the cellars we work with
Burgundy. Where most of our best conversations start.
Founded by Brett more than a decade ago. Each autumn, leading Burgundy producers and writers gather in Boulder for a non-profit week of dinners, panels, and rare pours. Past wineries include Domaines d’Angerville and Roulot; past writers include Eric Asimov of the New York Times and Master of Wine Jancis Robinson. Net proceeds support local causes and scholarships for aspiring wine professionals.
- Domaine d’Angerville
- Domaine Roulot
- Eric Asimov · NYT
- Jancis Robinson, MW
A glimpse from the cellar
Three bottles worth knowing.
A small, changing edit from the shelves—chosen for tonight, the cellar, or simple curiosity.
Availability changes throughout the day. Ask the shop or Chaz about the full in-store cellar.