North Boulder wine shop
Boulder Wine Merchant
A thoughtful shop for better bottles, better pairings, and better conversations about what belongs on the table tonight.
By region
Producers, vintages, and the bottles worth tracking.
Burgundy Producer, village, vintage, and pairing guidance 
Tuscany Sangiovese, steak, pasta, host gifts, and generous dinners 
Cellar & pairing Dinner, gifts, tastings, and bottles ready for the table 
Barolo & fine wine Nebbiolo, cellar-worthy bottles, and collector context 
The shop
Serious selection, neighborhood hospitality.
Boulder Wine Merchant should feel like the place you go when you want a better answer than a shelf tag. Some shoppers need a Tuesday-night bottle. Others want Burgundy, Champagne, sake, collector-worthy releases, or a gift that lands just right.
The redesigned site should make that judgment visible with beautiful buying paths, useful regional guides, tasting pages, event content, and clear local signals for search and AI crawlers.
Tonight’s bottle
Wine help that starts with dinner.
Build pages around real searches: salmon, steak, lamb, Thai food, roast chicken, cheese, vegetarian dinners, host gifts, holidays, client gifts, and mixed cases.
Explore pairing help
Seasonal discovery
Rose, sake, aperitivo, grower Champagne, Riesling, Burgundy, and holiday bottles can become rich editorial guides.
Beyond expected wine
Keep the shop broad and interesting: wine, spirits, beer, cider, sake, food products, and specialty finds in one curated voice.
Quiet authority
Expert guidance without the performance.
Brett Zimmerman and the Boulder Wine Merchant team can be presented with restraint: the credential matters, but the site should focus on how that knowledge helps customers leave with better bottles.
Buying guides
Make the site useful before someone walks in.
Notes from the floor
Questions we hear most across the counter.
Where is the shop, and how do I find it?
2690 Broadway, in North Boulder, between the Boulderado and Ideal Market. Free street parking, one block from the Skip bus, bike racks at the door. Open Mon–Sat 10–9 and Sun 11–8.
I have a dinner tonight and no idea what to pour. Can you help?
Yes. The team can help by menu, occasion, budget, region, and preferred style.
Do you do tastings? When?
Yes. The shop regularly features Wine Wednesday tastings and seasonal tasting opportunities.
I collect Burgundy. Is there anything here for me?
Yes — Burgundy is our deepest section, and Brett founded the Boulder Burgundy Festival precisely because Colorado is full of serious Burgundy drinkers. Allocated and rare bottles move quietly; ask Brett about the waiting list, or use the Advisory request form.
“At Boulder Wine Merchant, we offer what we see as a giant step backward — back to the knowledge, dedication, and involvement of a truly professional wine merchant.” — Brett Zimmerman, Master Sommelier
The owner
Selections by Master Sommelier Brett Zimmerman.
Brett earned the Master Sommelier title in 2007 after years at Charlie Trotter’s in Chicago and Aqua in San Francisco. He bought Boulder Wine Merchant in 2010 from his Master Sommelier mentors Wayne Belding and Sally Mohr, keeping Boulder’s oldest wine shop in Master Sommelier hands.
He also founded the Boulder Burgundy Festival and runs Sustainable Somm — work that quietly informs which producers end up on the floor.
Brett’s pick this week
One bottle. One short note from Brett.
Each week we feature a single bottle that Brett is genuinely excited about — what it is, where it is from, why we are pouring it, and how to drink it. Walk in for a look, or join the newsletter to get it in your inbox.
The Boulder Burgundy Festival.
From the cellars we work with
Burgundy. Where most of our best conversations start.
Founded by Brett more than a decade ago. Each autumn, leading Burgundy producers and writers gather in Boulder for a non-profit week of dinners, panels, and rare pours. Past wineries include Domaines d’Angerville and Roulot; past writers include Eric Asimov of the New York Times and Master of Wine Jancis Robinson. Net proceeds support local causes and scholarships for aspiring wine professionals.
- Domaine d’Angerville
- Domaine Roulot
- Eric Asimov · NYT
- Jancis Robinson, MW
Wine Wednesdays.
All upcoming tastings →The Grand European Tour: Danube to Douro
Three months of the world’s great river-valley wines. This week we open with cooler Riesling and Grüner.
Reserve a spot →Loire Valley · where freshness lives
Sancerre, Vouvray, and Cabernet Franc from a place that drinks like nowhere else in France.
Reserve a spot →Northern Rhône Syrah · with the importer
Granite, violets, and pepper. Côte-Rôtie, Hermitage, and what to age vs. drink now.
Reserve a spot →